by The MBA Team | Apr 2, 2025 | Business
Are you among the many who dream of a financial buffer? Maybe you want a way out of the 9-to-5 grind? Lots of people are trying out the gig economy, looking for good side jobs. Don’t get stuck thinking the only options are time-consuming or low-paying. Need more...
by The MBA Team | Mar 20, 2025 | Influencer Marketing
Digital video marketing is everywhere these days. This isn’t some passing trend — but a real breakthrough! As in customer service gets quite the upgrade in how businesses and customers interact. Think business relationships here, people. Personalized...
by The MBA Team | Mar 11, 2025 | Marketing Technology
If you’re involved in digital marketing, you’ve likely heard the term “Google E-A-T” thrown around. It’s meaning is important. It hits your online reputation hard—a much bigger blow than you might expect. Furthermore, what’s the...
by The MBA Team | Feb 18, 2025 | Media Buying Trends
Direct buys in media are awfully tempting. Buying ad space straight from publishers gives you more control, better targeting, and access to higher-quality ads. But, like any sweet deal, there’s a catch. Direct buys come with their own set of disadvantages, from...
by The MBA Team | Feb 5, 2025 | Media Buying Trends
Media buying can seem confusing. From unfamiliar acronyms and complex tech platforms to various ad types, it’s easy to feel overwhelmed. Jumpstart your media buying skills, whether you’re starting from scratch or fine-tuning your approach. Table of...
by The MBA Team | Feb 3, 2025 | Media Buying Trends
The Battle for Efficiency in Programmatic Media Buying In the world of programmatic media buying, two giants stand tall: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). To truly get ahead, publishers and media buyers need to pin down the subtle...
by The MBA Team | Jan 14, 2025 | Marketing Technology
Attention all media buyers, we’re talking to you! The Media Buyers Academy team is stoked to bring you the lowdown on SimplySign.ai, a platform that’s flipping the script on how media buyers operate. What is SimplySign.ai? In a world where time is money,...
by The MBA Team | Jan 6, 2025 | Marketing Technology
As media buyers, our days are filled with finding new ways to shave time off our workflow, squeeze more bang out of our ad buck, and stay one step ahead of the competition. What you’re reading right now is no exception: because AlertaOne.ai is changing the face...
by The MBA Team | Dec 3, 2024 | Influencer Marketing
A dynamic shift has rocked the boxing world, driven in large part by the marketing muscle of social influencers! Take one influential social media personality (Jake Paul), add one boxing great (Mike Tyson), and you get a fascinating look at how influencer marketing is...
by The MBA Team | Dec 2, 2024 | Marketing Technology
Let’s roll out…. The marketing terrain is morphing fast a la Optimus Prime, don’t you think? The real challenge lies in figuring out the how – what’s the roadmap to success? Virtual reality plus augmented reality: that’s how....
