by The MBA Team | Feb 3, 2025 | Media Buying Trends
The Battle for Efficiency in Programmatic Media Buying In the world of programmatic media buying, two giants stand tall: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). To truly get ahead, publishers and media buyers need to pin down the subtle...
by The MBA Team | Jan 14, 2025 | Marketing Technology
Attention all media buyers, we’re talking to you! The Media Buyers Academy team is stoked to bring you the lowdown on SimplySign.ai, a platform that’s flipping the script on how media buyers operate. What is SimplySign.ai? In a world where time is money,...
by The MBA Team | Jan 6, 2025 | Marketing Technology
As media buyers, our days are filled with finding new ways to shave time off our workflow, squeeze more bang out of our ad buck, and stay one step ahead of the competition. What you’re reading right now is no exception: because AlertaOne.ai is changing the face...
by The MBA Team | Dec 3, 2024 | Influencer Marketing
A dynamic shift has rocked the boxing world, driven in large part by the marketing muscle of social influencers! Take one influential social media personality (Jake Paul), add one boxing great (Mike Tyson), and you get a fascinating look at how influencer marketing is...
by The MBA Team | Dec 2, 2024 | Marketing Technology
Let’s roll out…. The marketing terrain is morphing fast a la Optimus Prime, don’t you think? The real challenge lies in figuring out the how – what’s the roadmap to success? Virtual reality plus augmented reality: that’s how....
