by The MBA Team | Feb 18, 2025 | Media Buying Trends
Direct buys in media are awfully tempting. Buying ad space straight from publishers gives you more control, better targeting, and access to higher-quality ads. But, like any sweet deal, there’s a catch. Direct buys come with their own set of disadvantages, from...
by The MBA Team | Feb 5, 2025 | Media Buying Trends
Media buying can seem confusing. From unfamiliar acronyms and complex tech platforms to various ad types, it’s easy to feel overwhelmed. Jumpstart your media buying skills, whether you’re starting from scratch or fine-tuning your approach. Table of...
by The MBA Team | Feb 3, 2025 | Media Buying Trends
The Battle for Efficiency in Programmatic Media Buying In the world of programmatic media buying, two giants stand tall: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). To truly get ahead, publishers and media buyers need to pin down the subtle...
by The MBA Team | Jan 14, 2025 | Marketing Technology
Attention all media buyers, we’re talking to you! The Media Buyers Academy team is stoked to bring you the lowdown on SimplySign.ai, a platform that’s flipping the script on how media buyers operate. What is SimplySign.ai? In a world where time is money,...
by The MBA Team | Jan 6, 2025 | Marketing Technology
As media buyers, our days are filled with finding new ways to shave time off our workflow, squeeze more bang out of our ad buck, and stay one step ahead of the competition. What you’re reading right now is no exception: because AlertaOne.ai is changing the face...
